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Faculty

The program is delivered by a diverse and talented team of senior faculty in management, finance, operations, marketing, and other disciplines. All Wharton faculty are active researchers and consultants who are able to bridge theory and practice. Specific Wharton faculty for each offering of this program may vary based on faculty availability.

Academic Director
Barry Dornfeld, PhD
Senior Manager, CFAR (Center for Applied Research), Inc.

Barry Dornfeld is a frequent lecturer in Wharton Executive Education and a management consultant. Among his consulting projects with Wharton Executive Education Dr. Dornfeld directed the Action Learning program for the Dubai World Leaders program. In addition, he teaches negotiation, influence, change, and corporate culture.

Dr. Dornfeld is also a Senior Manager at CFAR, Inc., a leadership and strategy consulting firm that originated within Wharton. He is a member of the firm’s practice areas in Campaign for Change, Collaboration, and Owner Led businesses. As a consultant, Dornfeld advises senior corporate executives about strategy implementation, organizational change and development, and managing teams. His clients include many large companies, not-for-profit organizations, and associations. A specialist in organizational change and collaboration, Dornfeld has led projects for clients such as Raytheon Corporation, the American College of Cardiology, the Veteran’s Health Administration, and WHYY.

Dr. Dornfeld has published widely on organizational culture and media production. His publications include the book Producing Public Television, Producing Public Culture (1998, Princeton University Press), an articles entitled "Social Capital, Civic Space, and the Digital Revolution: Emerging Strategies for Public Broadcasting," in Public Broadcasting and the Public Interest, 2002, and "Putting American Public Television Documentary in Its Places,” in Media Worlds: Anthropology on New Terrain, 2002.

Dr. Dornfeld received both M.A. and Ph.D. degrees in Communication from the Annenberg School at the University of Pennsylvania. He has worked in higher education, developing the curriculum for and directing a new academic program in communication at the University of the Arts in Philadelphia, and taught at New York University. He has lectured and given presentations at major academic conferences and meetings of organizations, and is also a documentary filmmaker for over 20 years, with numerous broadcasts, grants and awards. Dornfeld lives outside of Philadelphia with his wife, two children, and two border terriers.

David Wessels
Assistant Professor of Finance

Professor David Wessels is a director of Executive Education at the Wharton School of the University of Pennsylvania. Named by BusinessWeek as one of the nation’s top business school instructors, David teaches courses on corporate valuation, investment banking, and venture capital to undergraduates, MBAs, and executives in Philadelphia and San Francisco. He has been recognized by his students with the school's top MBA teaching award, and recognized nationally for his research on organizational structure and financial performance. His book, Valuation: Measuring and Managing the Value of Companies, co-authored with McKinsey & Company partners Tim Koller and Marc Goedhart, is a standard text for corporate valuation. In addition to his teaching on campus, Professor Wessels serves on the executive development and training faculties at Coca-Cola, Home Depot, Lockheed Martin, McKinsey & Company, Merrill Lynch, Microsoft, PriceWaterhouseCoopers, Siemens, and UPS. Before joining Wharton, David served on finance faculty of the Goizueta Business School at Emory University. Prior to Emory, he was a management consultant with McKinsey & Company and a technology analyst for Boston-based Harbourvest Venture Partners. David holds a Ph.D. in finance from the Anderson School at UCLA, a B.S. in economics and a B.A.S in computer science from the University of Pennsylvania.

Jagmohan S. Raju, PhD
Joseph J. Aresty Professor, Professor of Marketing

Jagmohan Raju is a leading authority on competitive strategy and pricing. He has taught executive programs at a variety of major companies, including AT&T, Apple Computers, Bell Atlantic, Johnson & Johnson, and Lucent Technologies. He has also consulted to smaller companies and high-tech startup ventures. His research interests include strategic alliances, competitive strategy, pricing, sales promotions, private labels, retailing, sales force compensation, and corporate advertising.

Professor Raju has received several teaching awards and also is the past recipient of the Frank Bass Research Award and the John D.C. Little Award given by the Institute of Management Science. He also teaches in Wharton's Essentials of Marketing, Competitive Marketing Strategy, and Pricing Strategies: Measuring, Capturing and Retaining Value.

Roch Parayre, PhD
Senior Fellow, Mack Center for Technological Innovation

Roch Parayre is Managing Director and scenario planning expert with Decision Strategies International, a strategy consulting firm. He teaches executives at the Wharton School, at CEDEP/INSEAD in France, at SMU, and for the Institute for Management Studies. He has consulted with many of the global 1,000 companies (including 3Com, Abbott Laboratories, Alcatel, American Airlines, American Re-Insurance, BASF, Baxter Healthcare, Bethlehem Steel, Brunswick Corporation, Cargill, Chubb, Citgo, Coca Cola, The Conservation Fund, Disney, EDS, Entergy, Givaudan, GlaxoSmithKline, Investors Group, J&J, Knight Ridder, Litton Industries, Lucent Technologies, Marathon Oil, MCI, Medtronic, Merrill Lynch, Microsoft, New York Life, PNC Bank, Progress Software, and Texas Instruments), and has led executive education seminars on the topics of decision making, scenario planning, creativity, and strategy.

He was previously on the faculty at the Cox School of Business at SMU, where he won numerous MBA teaching awards. He holds a PhD in business strategy from the University of British Columbia, a Master's degree in engineering-economic systems from Stanford University, and an undergraduate degree in operations research and mathematics magna cum laude from the University of Ottawa.

Bill Rose
Vice President of Services Research , SSPA & AFSMI

For almost two decades, Bill Rose has served as an energetic and articulate advocate for the service and support industry. The founder of the SSPA in 1989 and its chief executive for 15 years, Rose has over the last decade emerged as a global expert on best practices within the industry, and as a leading authority on ways to heighten efficiencies while at the same time building customer loyalty. Perhaps more than any other single individual, Rose is responsible for service and support becoming a highly valued, mission-critical department within the structure of Global 2000 enterprises.

Rose is also a widely acclaimed international speaker, and has authored a number of influential guides, including Managing Software Support, Automating Your Support Center and Taking Charge of Your Support Center, in addition to hundreds of industry articles. He has also been recognized as an "Industry Champion" by the CRM industry and as a "Call Center Pioneer" by Call Center Magazine.

Rose continues to help drive the mission of SSPA, and maintains a close personal and professional interest in its wide range of member programs. He is the driving force behind the recent creation of the SSPA’s ground-breaking J.D. Power and Associates Certified Technology Service & Support program.

Stephen Smith
Executive Director

Executive Director Steve Smith has championed innovation and change throughout an impressive 17-year career spanning several industries. Most recently, Smith is credited for leading IBM’s On Demand Business Transformation strategy globally for 30,000+ Business Consulting Services employees. During his time at IBM, Smith also developed and launched their Component Business Model offering to global customers, and led services strategy for IBM’s Business Performance Transformation Services—IBM’s strategic initiative to move into high-value, high-growth areas.

Previously, Smith gained accolades for leading the successful operational transformation for the customer care operations of one of the largest telecommunications providers in North America. In addition, Smith had the opportunity to demonstrate leadership not only in diverse industries and billion-dollar corporations, but in small and medium-sized companies as well. Smith helped build one of the largest independent Lotus Notes consulting and software businesses which was later sold to Ernst & Young, and continuing along the entrepreneurial track, Smith co-founded and acted as the COO of Encadia, which was sold to Mainspring, and later, to IBM.

Smith holds the position of SSPA’s Executive Director to further develop SSPA’s unique vision for the future of support, and build the vital resources and networks that will help members transform the support industry.

Smith, a Wharton MBA, lives in Westlake Village, Ca with his wife and 2 children.